PR outlet diligence database. Researched per-outlet data on pay-for-play, pitching protocol, and contributor program access.
Per-outlet diligence used by PRAPI's multi-brand operators when deciding where to pitch. Each entry covers how the outlet actually accepts coverage, what its pay-for-play model is, and which source-request platforms carry its queries.
Editorial assessment, not accusation. Each entry is researched from public outlet policies and verified against the date listed. 50 outlets listed; the database extends as PRAPI's diligence layer covers more publications.
Tier 1: Tech / startup business press
TechCrunch
clearedFounders, investors, and operators in venture-backed tech, with heavy emphasis on funding-round news
Forbes
mixedBusiness executives, entrepreneurs, investors — broad business audience, large international reach
Inc.
clearedFounders, small-business owners, and growing-company executives. Inc. 5000 list audience.
Entrepreneur
mixedAspiring entrepreneurs, small-business owners, franchise operators
Fast Company
clearedInnovation-focused executives, design-conscious operators, future-of-work readers
Business Insider
clearedBusiness and finance professionals, with a younger-skewing readership than WSJ; strong tech and finance coverage
The Verge
clearedTech-curious general consumers + tech professionals; design-forward editorial under Vox Media
Wired
clearedTech-and-culture readers, technical professionals, deep-tech enthusiasts
Bloomberg
clearedFinancial professionals, institutional investors, executives at public + private companies
The Wall Street Journal
clearedSenior business executives, institutional investors, finance and corporate America readership
The New York Times
clearedGeneral news + business + tech readership; large international audience
Axios
clearedBusiness + policy professionals; readers who want news in tight, structured formats
The Information
clearedTech industry insiders, VCs, founders, executives in tech
Reuters
clearedInternational business readers, financial professionals, news syndication consumers
Financial Times
clearedInternational business + finance professionals; UK + global C-suite
MIT Technology Review
clearedTechnical professionals, researchers, technology-policy readers, VCs in deep-tech
CNBC
clearedInvestors, business professionals, finance-focused consumers; television-led with strong digital arm
Mashable
clearedTech-curious general consumers; younger-skewing readership
CNET
clearedTech consumers, gadget reviewers, smart-home / personal-finance readers
Ars Technica
clearedTechnical professionals, system administrators, developers, security researchers, science enthusiasts
Tier 2: Vertical SaaS / B2B trade press
Product Hunt
clearedProduct builders, indie hackers, early-adopter consumers, startup operators
Hacker News
clearedSoftware engineers, technical founders, startup builders, deeply technical readers
Indie Hackers
clearedSolo founders, bootstrappers, indie SaaS operators
VentureBeat
clearedEnterprise tech buyers, AI/data professionals, security and infrastructure decision-makers
SaaStr
clearedSaaS founders, GTM operators, VCs in SaaS, sales / customer success leaders
DEV Community (DEV.to)
clearedSoftware developers, technical founders, open-source contributors
Smashing Magazine
clearedWeb designers, frontend developers, UX professionals
Tier 3: Marketing / PR / GTM
Search Engine Land
clearedSEO, SEM, and digital-marketing professionals
MarketingProfs
clearedB2B marketers, content marketing professionals
HubSpot Blog
clearedMarketing professionals, sales operators, customer service leaders, agency teams
AdWeek
clearedAdvertising and marketing professionals, agency executives, brand marketers
MarTech
clearedMarketing operations professionals, MOPs leaders, marketing technology buyers
Search Engine Journal
clearedSEO professionals, content marketers, paid-search managers
Ahrefs Blog
clearedSEO professionals, content marketers, agencies
Moz Blog
clearedSEO professionals, content marketers, link-building specialists
Tier 4: Founder / leadership press
First Round Review
clearedEarly-stage founders, VCs, operators at high-growth startups
Lenny's Newsletter
sponsored-onlyProduct managers, growth leaders, startup operators
Stratechery
clearedTech executives, strategy professionals, investors, technology analysts
Not Boring
mixedTech investors, futurists, startup operators, builders interested in deep-tech / future industries
Every
clearedKnowledge workers, AI / productivity / tech-curious operators
Y Combinator Blog
clearedFounders applying to YC, YC alumni, early-stage tech operators
Tier 5: Vertical trade press
Modern Healthcare
clearedHealthcare executives, hospital administrators, health-system C-suite
American Banker
clearedBanking executives, fintech operators, regulatory professionals
Retail Dive
clearedRetail executives, e-commerce leaders, consumer brand operators
Construction Dive
clearedConstruction executives, contractors, AEC professionals
FedScoop
clearedFederal government IT executives, federal contractors, public-sector tech leaders
Nextgov
clearedFederal IT professionals, federal agency executives, public-sector tech buyers
Government Executive
clearedFederal agency executives, civil-service leaders, federal HR / management
Healthcare IT News
clearedHealthcare IT professionals, hospital CIOs, health-system technology leaders
Supply Chain Dive
clearedSupply chain executives, procurement leaders, logistics professionals
Run live diligence on any outlet.
The static database covers the outlets PRAPI's users evaluate most often. To run live diligence on any other outlet (Domain Authority, pay-for-play signals, spam-classification), paste the URL into the live checker.
Open live diligence checker →