The New York Times
General news + business + tech readership; large international audience
Pay-for-play call
NYT is staff editorial. T Brand Studio runs sponsored content as a labeled product. Editorial decisions are independent of advertising.
Pitching protocol
Pitch the relevant beat reporter directly. NYT is highly selective; pitches that land have either an exclusive angle, novel data, or a uniquely human-narrative element.
Response latency
rare unless the pitch is genuinely newsworthy
Contributor program
No open contributor program — No open contributor program; staff + freelance contracted; op-ed via op-ed page submissions
Recent coverage
Business news, technology, opinion, longform features, breaking news
Companies with novel research / data; founder profiles with strong personal narrative; companies impacted by major policy moves
Standard SaaS launches; service businesses without unique angle
Sponsored content markings
- Sponsored
- T Brand Studio
- Paid Post
Source-request platforms
- HARO (occasional)
FAQ
Is The New York Times pay-for-play?
NYT is staff editorial. T Brand Studio runs sponsored content as a labeled product. Editorial decisions are independent of advertising. The current classification is "cleared" as of 2026-05-08.
How do you actually pitch The New York Times?
Pitch the relevant beat reporter directly. NYT is highly selective; pitches that land have either an exclusive angle, novel data, or a uniquely human-narrative element.
Does The New York Times accept contributor posts?
No open contributor program. No open contributor program; staff + freelance contracted; op-ed via op-ed page submissions
What kinds of brands does The New York Times cover well?
Best for: Companies with novel research / data; founder profiles with strong personal narrative; companies impacted by major policy moves. Worst for: Standard SaaS launches; service businesses without unique angle.
Which source-request platforms carry The New York Times's queries?
The New York Times appears on: HARO (occasional).
Run PRAPI's diligence layer on every pitch.
PRAPI runs this kind of diligence automatically on every pitch — pay-for-play flags, pitch-protocol fit, source-request matching across 8 live feeds. Each outlet check is one of the things that happens before a draft lands in your inbox.