AdWeek
Advertising and marketing professionals, agency executives, brand marketers
Pay-for-play call
AdWeek is staff editorial. Sponsored content runs as AdWeek BrandShare and is labeled distinctly from editorial. Award programs (e.g. Brandweek, AdAge ranking competitors) are revenue but separate from coverage.
Pitching protocol
Pitch the relevant beat reporter directly. AdWeek is responsive to news-driven pitches with a clear angle (campaign launches, agency wins, executive moves).
Response latency
~3-7 for relevant beat pitches
Contributor program
No open contributor program — No open contributor program; staff + contracted writers
Recent coverage
Advertising news, agency news, brand campaigns, marketing technology, CMO moves
Advertising-adjacent, agencies, brand marketers, AdTech
Non-advertising SaaS; consumer brands without marketing angle
Sponsored content markings
- Sponsored
- BrandShare
Source-request platforms
- HARO
- Featured
FAQ
Is AdWeek pay-for-play?
AdWeek is staff editorial. Sponsored content runs as AdWeek BrandShare and is labeled distinctly from editorial. Award programs (e.g. Brandweek, AdAge ranking competitors) are revenue but separate from coverage. The current classification is "cleared" as of 2026-05-08.
How do you actually pitch AdWeek?
Pitch the relevant beat reporter directly. AdWeek is responsive to news-driven pitches with a clear angle (campaign launches, agency wins, executive moves).
Does AdWeek accept contributor posts?
No open contributor program. No open contributor program; staff + contracted writers
What kinds of brands does AdWeek cover well?
Best for: Advertising-adjacent, agencies, brand marketers, AdTech. Worst for: Non-advertising SaaS; consumer brands without marketing angle.
Which source-request platforms carry AdWeek's queries?
AdWeek appears on: HARO, Featured.
Run PRAPI's diligence layer on every pitch.
PRAPI runs this kind of diligence automatically on every pitch — pay-for-play flags, pitch-protocol fit, source-request matching across 8 live feeds. Each outlet check is one of the things that happens before a draft lands in your inbox.