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outlet diligence · verified 2026-05-08

Financial Times

https://www.ft.com

Editorial — cleared

International business + finance professionals; UK + global C-suite

Pay-for-play call

FT is staff editorial under Nikkei. Strong editorial independence; sponsored content (FT Partner Content) labeled distinctly.

Pitching protocol

Pitch beat reporter directly. FT favors international and policy-driven business news. UK + European-relevant pitches land more easily than US-only.

Response latency

~3-7 for relevant beat pitches

Contributor program

No open contributor program — No open contributor program; staff + freelance contracted

Recent coverage

International business, M&A, technology, financial markets, policy

Best for

Companies with international or European angle; M&A; policy-affected businesses

Worst for

US-only consumer brands; service businesses without international angle

Sponsored content markings

  • Sponsored
  • FT Partner Content

Source-request platforms

  • HARO (occasional)

FAQ

  • Is Financial Times pay-for-play?

    FT is staff editorial under Nikkei. Strong editorial independence; sponsored content (FT Partner Content) labeled distinctly. The current classification is "cleared" as of 2026-05-08.

  • How do you actually pitch Financial Times?

    Pitch beat reporter directly. FT favors international and policy-driven business news. UK + European-relevant pitches land more easily than US-only.

  • Does Financial Times accept contributor posts?

    No open contributor program. No open contributor program; staff + freelance contracted

  • What kinds of brands does Financial Times cover well?

    Best for: Companies with international or European angle; M&A; policy-affected businesses. Worst for: US-only consumer brands; service businesses without international angle.

  • Which source-request platforms carry Financial Times's queries?

    Financial Times appears on: HARO (occasional).

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