Tool · Free · 50 outlets
Outlet diligence checker.
Look up any outlet in PRAPI's researched diligence database — pay-for-play status, audience, pitching protocol, contributor program access, source-request platform coverage. Decide whether to pitch before drafting.
Searches against 50 researched outlets. Full live diligence (DataForSEO + heuristic checks for outlets outside the database) is part of the live PRAPI product.
What the diligence covers
- Pay-for-play status — cleared / mixed / sponsored-only / avoid, with documented reasoning
- Audience description — who actually reads the outlet
- Pitching protocol — how the outlet actually accepts coverage (tip email, contributor program, beat reporter direct)
- Contributor program access — yes/no plus the review process
- Response latency — rough range for relevant beat pitches
- Best-for / worst-for — honest framing on which brand types fit
- Sponsored content markings — how the outlet labels paid content
- Source-request platforms — which feeds carry the outlet's queries (HARO, Featured, etc.)
- Last verified date — when the data was last refreshed against public sources
Run live diligence on every pitch.
PRAPI runs this kind of diligence automatically on every pitch — pay-for-play flags, pitch-protocol fit, source-request matching across 8 live feeds. The 50-outlet public database is what we've published openly; the live product covers any outlet you pitch.