The Information
https://www.theinformation.com
Tech industry insiders, VCs, founders, executives in tech
Pay-for-play call
The Information is paid-subscription editorial under Jessica Lessin. Strong reporting independence; subscription-funded; sponsored content rare and clearly separated.
Pitching protocol
Pitch beat reporter directly with substantive scoop or exclusive insider information. The Information specializes in news that goes beyond what other tech publications cover.
Response latency
rare for routine pitches; faster for genuine scoops
Contributor program
No open contributor program — No open contributor program; small editorial staff with deep tech-industry sources
Recent coverage
Tech industry insider news, exclusive scoops on big-tech moves, VC industry coverage, executive moves
Companies with insider-news angle; tech with substantive industry impact; VC-backed with strategic-news potential
Standard product launches; service businesses; non-tech
Sponsored content markings
- rare; labeled when present
Source-request platforms
- none
FAQ
Is The Information pay-for-play?
The Information is paid-subscription editorial under Jessica Lessin. Strong reporting independence; subscription-funded; sponsored content rare and clearly separated. The current classification is "cleared" as of 2026-05-08.
How do you actually pitch The Information?
Pitch beat reporter directly with substantive scoop or exclusive insider information. The Information specializes in news that goes beyond what other tech publications cover.
Does The Information accept contributor posts?
No open contributor program. No open contributor program; small editorial staff with deep tech-industry sources
What kinds of brands does The Information cover well?
Best for: Companies with insider-news angle; tech with substantive industry impact; VC-backed with strategic-news potential. Worst for: Standard product launches; service businesses; non-tech.
Which source-request platforms carry The Information's queries?
The Information appears on: none.
Run PRAPI's diligence layer on every pitch.
PRAPI runs this kind of diligence automatically on every pitch — pay-for-play flags, pitch-protocol fit, source-request matching across 8 live feeds. Each outlet check is one of the things that happens before a draft lands in your inbox.