Business Insider
https://www.businessinsider.com
Business and finance professionals, with a younger-skewing readership than WSJ; strong tech and finance coverage
Pay-for-play call
BI is a staff-editorial publication owned by Axel Springer. Premium subscription content (BI Prime) is paywalled but editorial. Sponsored content labeled distinctly.
Pitching protocol
Email beat reporter directly; BI is responsive to data-backed pitches with proprietary numbers. Common for series like "what I spend in a week" or "how I built my business" personal narratives.
Response latency
~3-7 for relevant beat pitches with data
Contributor program
No open contributor program — No open contributor program; staff and freelance contracted writers
Recent coverage
Tech / business / finance news, personal-finance stories, founder profiles, careers and salary content
Founders with story / operating data to share; B2B with proprietary data sets; consumer / personal-finance brands
Brands with no proprietary data; pure-press-release pitches
Sponsored content markings
- Sponsored
- BrandStudio
- Partner content
Source-request platforms
- HARO
- Featured
FAQ
Is Business Insider pay-for-play?
BI is a staff-editorial publication owned by Axel Springer. Premium subscription content (BI Prime) is paywalled but editorial. Sponsored content labeled distinctly. The current classification is "cleared" as of 2026-05-08.
How do you actually pitch Business Insider?
Email beat reporter directly; BI is responsive to data-backed pitches with proprietary numbers. Common for series like "what I spend in a week" or "how I built my business" personal narratives.
Does Business Insider accept contributor posts?
No open contributor program. No open contributor program; staff and freelance contracted writers
What kinds of brands does Business Insider cover well?
Best for: Founders with story / operating data to share; B2B with proprietary data sets; consumer / personal-finance brands. Worst for: Brands with no proprietary data; pure-press-release pitches.
Which source-request platforms carry Business Insider's queries?
Business Insider appears on: HARO, Featured.
Run PRAPI's diligence layer on every pitch.
PRAPI runs this kind of diligence automatically on every pitch — pay-for-play flags, pitch-protocol fit, source-request matching across 8 live feeds. Each outlet check is one of the things that happens before a draft lands in your inbox.