prapi.dev
§ 00 · HELP

Help center.

Answers to the questions every prospect and customer asks. Setup, pricing, brief.md, data ownership, the protocol play. If you don't find what you need, email hello@prapi.dev. The founder reads them.

§ 01

Getting started

Five-step setup. A focused afternoon for your first brand. Then 30 minutes per additional brand.

How long does setup take?

A focused afternoon for the first brand, plus 30 minutes per additional brand if you run more than one. Most of the time goes into refining your voice rules and brand context. The technical setup is fast.

Do I need technical skills?

No. The dashboard handles everything. Technical users can use Git and the CLI for power workflows, but they're optional.

Can I use PRAPI for one brand?

Yes. Voice validation, outlet diligence, and submission packaging all deliver value at brand count one. Solo at $49/mo is built for exactly this. If you also run additional brands, multi-brand routing and per-portfolio pricing kick in on Operator and Intel.

What inboxes are supported?

HARO at launch. Featured, Help a B2B Writer, and Connectively rolling out in the first 30 days. If you use one we have not added, tell us.
§ 02

Pricing and billing

Three monthly tiers. Same features at every tier. Brand count is the only thing that scales. AppSumo lifetime deal during launch.

How does pricing work?

Three monthly tiers, same features at every tier. Solo at $49/mo runs 1 brand. Operator at $149/mo runs up to 5 brands. Intel at $249/mo runs up to 10 brands. Every tier gets the full feature set: voice validator on every draft, standalone voice validator, full outlet diligence, API + CLI + MCP access. The bigger plans cost more because they do more work, not because they unlock features.

What are the fair-use limits?

Per brand: 2,000 scored queries per month and 200 drafts per month. The caps exist to keep a hot account from running our Anthropic bill into the ground. If you genuinely need more, email us. We will lift the cap for legitimate workflows. Caps scale with brand count on Operator and Intel.

Is there a free tier?

A 14-day trial on every plan with no card up front. Or grab the Solo lifetime deal on AppSumo for $79 (5 brands per code, stackable to 50 brands) if you're reading this during the launch window. We don't do an indefinite free tier because the product's value depends on the brief.md substrate, and that requires real authoring time.

How does the AppSumo lifetime deal work?

$79 per code buys lifetime access to v1.x with 5 brand slots. Stack codes (up to 10) for more brands. 1 code = 5 brands. 5 codes = $395 for 25 brands. 10 codes = $790 for 50 brands. Future major versions (v2, v3) may have separate pricing; you keep v1.x access regardless.

What happens to my pitches if I cancel?

Drafts and pitch history stay in your account for export. After cancellation, you download your data and your brief.md files. PRAPI doesn't hold your work hostage.
§ 03

brief.md and your data

brief.md is an open spec. Your file lives in a Git repository you control. The trademark is held by The Integrity Framework, separate from PRAPI.

Where does my brief.md live?

Your account, backed by a Git repository (we host it by default, or point at your own). Our database is a cache, not the source of truth. If PRAPI disappeared tomorrow, your brief.md would still exist as portable markdown you control. One file per brand. Editable by you, anytime. Exportable. See the brief.md docs hub for the full structure and visibility-scopes model.

Is brief.md really an open standard?

Yes. The specification is published. The reference parser will be open-sourced once the spec stabilizes. Anyone can implement it. PRAPI is the canonical implementation, not the only allowed implementation. The Integrity Framework stewards the specification and holds the trademark, structurally separate from PRAPI.

Who sees my brief?

Whoever you decide. Public sections are visible to anyone who fetches your brief URL. Pitch-shareable sections are visible to journalists who receive your pitches. Private sections are visible only to you and people you invite to your workspace. You control all three scopes by tagging sections in your brief.

What happens to my data if I leave?

Your brief is yours. Export it, commit it to your own Git repo, or host it on your own domain. The format is open. Other tools can implement it compatibly. There is no lock-in.

What if I don’t trust the protocol play yet?

Use PRAPI without publishing your brief publicly. Everything works internally. The protocol benefits compound when you're ready to publish, not before. Most operators don't publish for the first month or two anyway.
§ 04

How the workflow runs

PRAPI surfaces opportunities, drafts pitches in your voice, and packages submissions. You review, edit, and send. We never email on your behalf.

Does PRAPI auto-pitch for me?

No. PRAPI surfaces opportunities, drafts pitches in your voice, and packages submissions. You review, edit, and send. The quality discipline is structural; automation without review produces the kind of spam that ruined HARO.

How does the voice validator work?

It runs on every draft, on every tier. It is structural, not vibes-based. Your banned phrases stay banned. Your one-liner stays consistent. Every tier also gets the standalone validator: paste in any text and check it against your brand voice.

What if I want to send the response from my own email?

That is the only way to send it. We draft. You send. We never email on your behalf.

Are my drafts private?

Yes. We do not train on your content. Your brief.md, your inbox, your drafts are yours. We use Claude (Anthropic) for drafting and scoring; Anthropic's enterprise API does not train on customer data by default and we are on that contract.

Can I bring my own Anthropic API key?

Yes. Settings page exposes a slot for your key. When set, all your scoring + drafting calls bill to your key and bypass our shared platform credit.
§ 05

What’s coming next

The roadmap is published. Near-term: lead magnet tool, journalist-side protocol, customer-facing team dashboard, expanded ingestion sources.

What’s coming next?

Near-term: a lead-magnet tool for generating brief.md from your URL (live now at /brief-generator), the journalist-side protocol (journalist-brief.md), customer-facing team dashboard, and expanded ingestion sources (GitHub, LinkedIn, Twitter, podcast appearances). v0.2 ships the public REST API and MCP at v0.1 pricing for early users.

When does the public API ship?

v0.2. Early users on v0.1 get v0.2 access at v0.1 pricing. The endpoint will live atprapi.dev/api/v0.2with bearer auth. The MCP server is already in beta; it surfaces all five tools (list_pitches, get_pitch, draft_pitch, score_query, mark_draft_status) to Claude Code, Cursor, and ChatGPT connectors.
§ 99 · CONTACT

Didn't find what you need?

Email the founder directly. Response within one business day for paid customers, best effort for trial users.