What is a PR inbox aggregator?
A PR inbox aggregator pulls journalist source requests from multiple platforms (HARO, Help a B2B Writer, plus poll-based sources like Substack, X, and LinkedIn) into one unified inbox. The category exists because operators using each platform separately miss queries that arrive while they're checking another inbox. PRAPI aggregates 5 live feeds and scores each query against every brand in your portfolio.
Why aggregation matters
Source requests have short response windows. A typical HARO query expects responses within 24 hours; Featured queries often close in 4-12 hours. Operators using each platform separately have to check each inbox manually, and most miss 30-60% of relevant queries simply because they didn't refresh in time. An aggregator collapses 5-8 inboxes into one and surfaces only the queries that score above a brand-fit threshold.
What the 5 feeds cover
PRAPI covers 5 live feeds: HARO (email-forward), Help a B2B Writer (email-forward), Substack (poll-driven), X / Twitter (poll-driven), LinkedIn (poll-driven). Forwarding emails from any other platform into your PRAPI inbox works too; the matching engine processes any inbound email containing a journalist source request.
Multi-brand routing
An aggregator that just dumps every query into one inbox is only half the value. The other half is matching: each query needs to be scored against every brand in your portfolio (against each brand's brief.md, ICP, voice rules) and routed to the highest-fit brand. PRAPI does this automatically with a confidence score, so you can see why a query routed where it did.
Alternatives to PR inbox aggregation
The naive alternatives are (1) checking each platform separately (lossy, misses ~half the queries), (2) hiring an agency to monitor for you ($3,000-15,000/month, justified above ~$1M ARR for B2B SaaS), or (3) building your own email-forwarding rules into a Gmail filter (works for one platform, doesn't handle scoring or voice fidelity). A purpose-built aggregator is the right tool for operators running 1-10 brands at SMB / mid-market scale.
FAQ
What is a PR inbox aggregator?
A tool that pulls journalist source requests from multiple platforms into one unified inbox. PRAPI covers 5 live feeds: HARO, Help a B2B Writer, Substack, X, and LinkedIn.
Which platforms does PRAPI aggregate?
Five live feeds as of 2026-06: HARO (email-forward), Help a B2B Writer (email-forward), Substack (poll-driven), X / Twitter (poll-driven), LinkedIn (poll-driven). Forwarding any other platform's emails works too.
Does PRAPI replace HARO / Connectively / Featured?
No. PRAPI sits on top of them. You keep your subscriptions to the source platforms; PRAPI aggregates the queries and scores them against your portfolio. The platforms generate the queries; PRAPI handles the inbox + matching + drafting.
What about queries from platforms PRAPI does not cover?
Forward any platform's query emails to your PRAPI inbox address. The matching engine processes any inbound email containing a journalist source request. The 5 native feeds are convenience integrations, not a hard limit.
How does scoring work for a single query?
Every inbound query is scored against the brief.md of every brand in your portfolio using the brand's positioning, ICP, and voice rules. The highest-fit brand routes the query, with a confidence score so you can see why it routed where it did.
How is this different from an outbound PR contact database?
An aggregator is inbound: journalists are actively asking for sources right now. A contact database (Muck Rack, Cision, Pressfarm) is outbound: you cold-pitch journalists hoping they care. The two solve different problems; many operators use both.
Aggregate 5 source-request feeds into one inbox.
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