What is a PR inbox aggregator?
A PR inbox aggregator pulls journalist source requests from multiple platforms — HARO (now Connectively), Featured, Help a B2B Writer, PressRanger, SourceBottle, plus poll-based sources like Substack, X, and LinkedIn — into one unified inbox. The category exists because operators using each platform separately miss queries that arrive while they're checking another inbox. PRAPI aggregates 8 live feeds and scores each query against every brand in your portfolio.
Why aggregation matters
Source requests have short response windows. A typical HARO query expects responses within 24 hours; Featured queries often close in 4-12 hours. Operators using each platform separately have to check each inbox manually — and most miss 30-60% of relevant queries simply because they didn't refresh in time. An aggregator collapses 5-8 inboxes into one and surfaces only the queries that score above a brand-fit threshold.
What the 8 feeds cover
PRAPI covers 8 live feeds: HARO (email-forward), Featured (API), Help a B2B Writer (email-forward), PressRanger (email-forward), SourceBottle (email-forward), Substack (poll-driven), X / Twitter (poll-driven), LinkedIn (poll-driven). The HARO feed handles the post-Cision Connectively migration via the same email-forward pattern HARO subscribers used. Forwarding emails from any other platform into your PRAPI inbox works too — the matching engine processes any inbound email containing a journalist source request.
Multi-brand routing
An aggregator that just dumps every query into one inbox is only half the value. The other half is matching: each query needs to be scored against every brand in your portfolio (against each brand's brief.md, ICP, voice rules) and routed to the highest-fit brand. PRAPI does this automatically with a confidence score, so you can see why a query routed where it did.
Alternatives to PR inbox aggregation
The naive alternatives are (1) checking each platform separately (lossy — misses ~half the queries), (2) hiring an agency to monitor for you ($3,000-15,000/month, justified above ~$1M ARR for B2B SaaS), or (3) building your own email-forwarding rules into a Gmail filter (works for one platform, doesn't handle scoring or voice fidelity). A purpose-built aggregator is the right tool for operators running 1-10 brands at SMB / mid-market scale.
FAQ
What is a PR inbox aggregator?
A tool that pulls journalist source requests from multiple platforms into one unified inbox. PRAPI covers 8 live feeds: HARO, Featured, Help a B2B Writer, PressRanger, SourceBottle, Substack, X, and LinkedIn.
Which platforms does PRAPI aggregate?
Eight live feeds as of 2026-05: HARO (email-forward, post-Connectively migration), Featured (API), Help a B2B Writer (email-forward), PressRanger (email-forward), SourceBottle (email-forward), Substack (poll-driven), X / Twitter (poll-driven), LinkedIn (poll-driven). Forwarding any other platform's emails works too.
Does PRAPI replace HARO / Connectively / Featured?
No — PRAPI sits on top of them. You keep your subscriptions to the source platforms; PRAPI aggregates the queries and scores them against your portfolio. The platforms generate the queries; PRAPI handles the inbox + matching + drafting.
What about queries from platforms PRAPI does not cover?
Forward any platform's query emails to your PRAPI inbox address. The matching engine processes any inbound email containing a journalist source request — the 8 native feeds are convenience integrations, not a hard limit.
How does scoring work for a single query?
Every inbound query is scored against the brief.md of every brand in your portfolio using the brand's positioning, ICP, and voice rules. The highest-fit brand routes the query, with a confidence score so you can see why it routed where it did.
How is this different from an outbound PR contact database?
An aggregator is inbound — journalists are actively asking for sources right now. A contact database (Muck Rack, Cision, Pressfarm) is outbound — you cold-pitch journalists hoping they care. The two solve different problems; many operators use both.
Aggregate 8 source-request feeds into one inbox.
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