PRAPI vs Connectively.
Connectively: Cision's successor to HARO — journalist-source matching.
Operators searching for a Connectively alternative are usually frustrated with the post-HARO migration, Cision's pricing, or the loss of direct-email source requests.
PRAPI keeps the original HARO email flow alive — forward source requests in, get voice-validated drafts back — across eight feeds, not just Cision's.
Side-by-side
| Dimension | Connectively | PRAPI |
|---|---|---|
| Source breadth | Cision-curated network | 8 live: HARO email forward, Featured, Help a B2B Writer, PressRanger, SourceBottle, Substack, X, LinkedIn |
| Email-forward flow | In-app submission | Forward source emails into PRAPI, get drafts back in your inbox |
| Multi-brand | Per-account pricing | Up to 10 brands on one bill |
| Voice fidelity | You write each pitch manually | brief.md-validated drafts every time |
| Sending | Submit through platform | You send from your own inbox |
Single-brand operators committed to Cision's ecosystem and willing to work inside its UI.
Multi-brand operators who want HARO-style email-forwarded queries plus seven other inbound feeds in one inbox, voice-validated.
FAQ
Is PRAPI a Connectively alternative?
Yes. PRAPI replaces the in-app submission flow with email-forward-and-draft: forward a source request to PRAPI, get a voice-validated pitch back in your own inbox to review and send. Eight source feeds run alongside the HARO/Connectively stream, all in one inbox.
Does PRAPI keep the HARO email flow?
Yes. The original HARO email-forward flow is one of the eight live source feeds. Forward HARO emails to your PRAPI inbox address; PRAPI scores each query against every brand in your portfolio and drafts a pitch in the matching brand's voice.
How is PRAPI different from Connectively?
Three structural differences. PRAPI aggregates eight source feeds, not one. PRAPI is multi-brand on one bill, not per-account. And PRAPI enforces voice fidelity against an open brief.md spec — your brand's data is portable, not locked into Cision.
Try PRAPI for 14 days.
Every plan starts with a 14-day trial — Solo ($49/mo, 1 brand), Operator ($149/mo, up to 5 brands), or Intel ($249/mo, up to 10 brands). No card up front.