§ 00 · BRIEF.MD

Generate a starter brand-brief.md.

Free. No signup. Fill in what you have, leave what you don’t. The output is plain markdown that works with PRAPI or any tool that implements the open spec.

Brand basics

Brand name *Brand slugUsed as the brand_id frontmatter. Auto-derived from the name; edit if you want.One-linerTwo sentences max. What you do, who it’s for.AudienceWho you serve. Free-form — ICP, vertical, role.

Voice rules

Banned phrasesOne per line or comma-separated. Phrases the voice validator will reject.Tone notesOne per line. Free-form rules the validator surfaces to operators (not strict matching).

Channel limits

Character caps the validator enforces on each draft channel. Skip any you don’t care about.

Cold email bodyLinkedIn messageSocial post

brand-brand-brief.md

---
spec_version: 0.1.0
document_type: brand-brief
brand_id: your-brand
parent_operator_id: TODO_replace_with_your_operator_slug
brand_version: 0.1.0
---

# Your Brand

<!--
Generated by prapi.dev/brief-generator. brief.md is an open spec;
this file works in any tool that implements it. Drop it into PRAPI
to validate your drafts against your voice rules automatically.
-->

What is brief.md?

An open spec for portable brand context. Plain markdown with structured frontmatter; readable by any tool that implements the spec. Your voice, your audience, your do-not-say list. Portable, not locked in our database.

Use it with PRAPI.

Drop your brief.md into PRAPI and the voice validator runs on every draft, on every tier. Multi-brand from day one.