PRAPI vs HARO.
HARO: Help a Reporter Out, the original journalist-source email list, revived and running again.
Operators searching for a HARO alternative usually want multi-brand routing, voice-fidelity controls, or more than one source feed.
HARO is one of the five inbound feeds PRAPI ingests. PRAPI is the multi-brand operator system on top: it aggregates HARO and four other feeds into one inbox, scores each query per brand, and drafts a voice-validated pitch you send from your own inbox.
Side-by-side
| Dimension | HARO | PRAPI |
|---|---|---|
| Status | Back and live again | Live; HARO is one of 5 feeds |
| Workflow | Email digest, reply by hand | Forward emails in, voice-validated draft back |
| Source breadth | HARO list only | 5 live: HARO, Help a B2B Writer, Substack, X, LinkedIn |
| Multi-brand | Single subscriber model | Up to 10 brands on one bill |
| Voice fidelity | Manual | brief.md-validated every draft |
Single-brand operators who want the classic free HARO email digest and are happy writing every pitch by hand.
Operators running 2-10 brands who want HARO plus four more feeds in one inbox, each query scored and drafted in the right brand's voice.
FAQ
Is HARO still around?
Yes. HARO went dark when Cision folded it into Connectively in 2024, but the brand has since been revived and the journalist-source email list is running again.
Is PRAPI a HARO replacement?
PRAPI is not a replacement, it sits on top. HARO is one of five inbound feeds PRAPI ingests. Forward HARO emails to your PRAPI inbox and get a voice-validated pitch back, scored against every brand in your portfolio.
Can I use HARO and PRAPI together?
Yes, that is the intended setup. Keep your HARO subscription and forward the source emails into PRAPI; PRAPI scores each query against every brand you run and drafts a voice-validated pitch in the matching brand's voice for you to send.
Try PRAPI for 14 days.
Every plan starts with a 14-day trial: Solo ($49/mo, 1 brand), Operator ($149/mo, up to 5 brands), or Intel ($249/mo, up to 10 brands). No card up front.